"Making the Move" to AEM 6.5!
One of the largest “Rental Home Providers” in North America (whose name we can’t disclose) was quickly outgrowing their website. Outdated, restrictive, and slow - their website was hindering the digital marketing team from achieving their goals and initiatives. Luckily, 3|SHARE - the Adobe Digital Marketing Experts – and creative agency partner, Digitas, joined forces under the Adobe Center of Excellence (ACOE) to implement a winning solution.
PHASE 1: IMPLEMENT AEM 6.3
It was a team effort from the start! 3|SHARE enhanced AEM’s OOTB functionality, while Digitas made quick work designing a set of templates and components. Together, we modified their Video Landing Page & Video Embed Component, which helped improve a user’s overall site experience.
Additionally, we implemented Google Tag Manager (GTM) and made suggestions on how to improve SEO. We also created a custom Salesforce integration for their list of rental properties, which was using SOLR to index the catalogue of homes.
PHASE 2: UPGRADE TO AEM 6.5
During the upgrade to AEM 6.5, our developers made several site speed enhancements including writing and implementing “Lazy-load” code to download images as users scroll down the page. This alone provided the single highest improvement in site performance.
We also found a feature within the CDN to optimize site speed - this option dramatically reduced image size and would spare (on average) 50% of the band width taken to download images throughout the site.
WE'LL LET THE RESULTS SPEAK FOR THEMSELVES
After our solution was implemented, we were able to quantify substantial improvements using Google Light-house. Our client was happy to find that we had improved their Accessibility score by 24%, performance score by 13%, and SEO score by 9%. Mission accomplished!
