How ARK Tripled Its Rental Property Onboarding with AI-Powered Automation

The ARK Transformation

ARK, a major force in the U.S. single-family rental market with a multi-billion dollar portfolio of over 60,000 homes across high-growth Sunbelt markets , faced a critical growth ceiling. The company's fragmented data and inefficient manual processes were stifling innovation. By implementing a bespoke, unified data and automation platform, 3|SHARE helped ARK undergo a radical transformation. This intervention unlocked unprecedented value, resulting in a 200% surge in user engagement, an 87.5% reduction in manual operational overhead, and the cultivation of a new, data-driven culture. This case study outlines the journey from operational friction to market leadership.

The Challenge: Overcoming a Fragmented Customer Experience

ARK's growth was stalled by operational hurdles that created a poor customer experience, hindering acquisition, retention, and the ability to scale.

Key pain points included:

  • High-Friction Customer Acquisition:
    A manual, disjointed lead process caused high drop-off rates and lost revenue.
  • Overwhelmed Customer Support Teams:
    Inundated with common questions, support teams had slow response times, leading to customer frustration.
  • Inconsistent Information Syndication:
    Manual, error-prone updates to partner sites led to outdated information and brand damage.
  • Fragmented Omnichannel Communication:
    A disjointed brand message across web, social, and mobile created a poor customer experience.
  • Strategy Based on Guesswork, Not Data:
    Decisions were made with incomplete data, leading to missed opportunities.

The Solution: An AI-Powered Automation and Intelligence Engine

The solution was a unified, AI-powered platform, built on CraftCMS, connected with different business-critical systems, including Salesforce, designed to automate key processes and create a seamless, intelligent customer experience, while ensuring data consistency across the organization.

The platform delivered several key capabilities:

  • AI-Powered Leasing Assistance: An AI assistant guides customers through leasing, reducing friction and increasing conversions.
  • Automated Resident Support: AI instantly handles common inquiries, freeing up support teams and improving service efficiency.
  • Intelligent Content Syndication: The platform automatically distributes accurate property listings to partner sites, ensuring consistency.
  • Omnichannel Content Utilization: Content is created once and deployed seamlessly across web, social, and mobile for a unified brand voice.
  • Data-Driven Decision Support: Unified data provides AI-driven insights to optimize strategy and operations.

The Results: Measurable Growth and a New Standard of Performance

The platform's implementation yielded transformative results, delivering a substantial return on investment and providing concrete proof of success. The impact was measured across key areas of operational performance and business growth:  

Accelerated Growth & Scalability:

ARK onboarded 3x more properties and associated communities year-over-year in both 2023 and 2024. This was made possible by drastically reducing by 75% the time required to take a new property live, streamlining the entire process from photography and website updates to syndication.

Drastic Operational Efficiency & Cost Savings:

Automation led to a 50% reduction in third-party vendor involvement in the leasing process. By releasing a new mobile app and leasing chat capabilities in less than four months, ARK reduced call center interactions by 25%. Furthermore, the platform's ability to syndicate listings to all partner websites with precise lead tracking led to a significant reduction in marketing spend on generic CPC campaigns.

The Blueprint for Success: A Replicable Model for Your Business

See how the Content Intelligence Platform can help YOU

The challenges faced by ARK are endemic to growing enterprises. Recognizing this, the core architecture of the ARK solution has been refined and productized into The Content Intelligence Platform. This market-ready solution delivers the same transformative benefits—a single source of truth, critical workflow automation, and a scalable foundation for growth—without the timeline and risk of a ground-up custom build.
The Content Intelligence Platform makes the blueprint for turning operational complexity into a strategic advantage accessible to any organization ready to harness the true power of its data.
To see how The Content Intelligence Platform can transform your operations, get in touch with us and schedule a personalized demo with us.

GET IN TOUCH
  • Cookie Settings