--- title: OFM Takes Journey to New Marketing Portal description: OFM's previous content library was spread across several siloed repositories - each requiring separate logins. See how we simplified things for OFM using Adobe Experience Manager. image: https://www.3sharecorp.com/hubfs/OFM_Social%20Graphic.jpg --- [![3|SHARE](https://www.3sharecorp.com/hs-fs/hubfs/2017%20Website%20Assets/Logos/High%20Res/3SHARE_LOGO_WHITE_2018.png?width=266&name=3SHARE_LOGO_WHITE_2018.png "3|SHARE")](https://www.3sharecorp.com) [![](https://www.3sharecorp.com/hs-fs/hubfs/3share_logo_white_WEB-1.png?width=266&name=3share_logo_white_WEB-1.png)](https://www.3sharecorp.com) - [**](https://www.facebook.com/3share/) - [**](https://twitter.com/3SHARE) - [**](https://www.linkedin.com/company/1621497/) ** ** ![](https://www.3sharecorp.com/hubfs/OFM_Mobile_Header2.jpg) # Taking a Journey to a New Marketing Portal A well-known "Outdoor Fabric Manufacturer" (OFM) has been producing a revolutionary waterproof, windproof, and breathable fabric membrane for technical outdoor gear & apparel for over 50+ years. While OFM is an expert at designing high-end gear, they had a steep climb ahead to enhance their internal marketing and content portal.  ![didin-emelu-8--kuxbxuKU-unsplash](https://www.3sharecorp.com/hubfs/didin-emelu-8--kuxbxuKU-unsplash.jpg) ### A Fix was Necessary... OFM's previous marketing portal was a jungle to navigate. Their existing content library was spread across a variety of siloed repositories - each requiring separate logins, causing unnecessary headaches and inefficiencies.  They needed a more efficient way for TMLs and retailers to access all of their marketing assets from one easy to use and centralized location. ![paul-gilmore-F8WK1ZGwS1g-unsplash](https://www.3sharecorp.com/hubfs/paul-gilmore-F8WK1ZGwS1g-unsplash.jpg) ### Adobe Center Of Excellence (ACoE) to the Rescue! The [Adobe Center of Excellence](https://www.3sharecorp.com/digitas-adobe-center-of-excellence) leveraged the combined power of both 3|SHARE and Digitas teams to implement a world-class assets portal using Adobe Experience Manager. While Digitas focused on guiding the project to success through astute leadership, 3|SHARE rolled up their sleeves and did the technical work - pulling assets specifically for the new marketing portal using custom metadata for a variety of customers and retailers. This would enable users to find assets without breaking a sweat!  ![eric-froehling-SvQ7Lh_Y2UY-unsplash-1](https://www.3sharecorp.com/hubfs/eric-froehling-SvQ7Lh_Y2UY-unsplash-1.jpg) ### Our Client was Delighted. We delivered the following: - Comprehensive metadata to tag and display assets per specified role.   - Custom UI that supports both desktop and mobile users for a seamless experience.  - A portal that supports 3 different languages through the utilization of Multi Site Manager.   - A custom look and feel for ootb components that displays search results in a designed grid with detailed overlay.  The end result was a huge success; OFM is already planning their next digital asset portal project with us. Our unparalleled Adobe expertise affords clients faster, better, and smarter solutions. 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