WE MOUNT A FORMIDABLE CAMPAIGN.

With Adobe Campaign, it’s all about designing, automating and orchestrating cross-channel customer experiences and measuring their success. Obtaining a unified view of their journey via insights and interactions helps you better understand consumer profiles, and, therefore, better target your messaging.

Well, maybe you already know all of that and feel that we just wasted 15 seconds of your life. If so, apologies. What you may not know is that 3|SHARE can seamlessly integrate Campaign with AEM and create the strategy and run plan for all of your Campaign initiatives.
 
If it has the word "Adobe" in it, we can do it.
 
Skeptical? Check out the Adobe Campaign integration we did for our friends at San Diego Zoo Global. Our Adobe Campaign approach has 3 Key Phases - Design & Discovery, Implement, and Orchestrate.

Design & Discovery

We'd like to dive in and go full speed ahead. Yet it would be ridiculous not to identify all the relevant parameters and goals of the campaign. Hence, these initial steps below.
  • Conduct a discovery workshop to help define the implementation requirement
  • Understand the major business drivers and current marketing programs, and assess requirements and objectives
  • Collect information on various design aspects
    • Data Management
    • Campaign Design & Execution
    • Reporting

IMPLEMENT

Here’s where the rubber hits the road. Leveraging our technical proficiency, here the team converts our previous analyses into tangible elements.
  • Define what constitutes a user via an XML schema
  • Import relevant data from existing data sources
  • Configure business rules for workflow events and routing with a campaign
  • Build email content (HTML, CSS)

Orchestrate

Not only do we flip the switch, we monitor, in real-time, the efficacy of the campaign and update/evolve it accordingly.
  • Run a full email and/or SMS marketing campaign on your behalf
  • Update workflow logic to align with business needs
  • Deliver documentation on how to update email content, how to introduce new segmentation logic or business rules, and how to visualize data within Campaign

Would you like to shoot the breeze with us about this?

ABSOLUTELY
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